Branding Discovery

Fill this in before our call so we can skip the basics and get straight into the good stuff.

Step 1 of 6

Let's start with you

Tell us a bit about yourself and your business.

First name *

Last name *

Business / brand name *

Your role

Industry or niche *

Website (if you have one)

Step 2 of 6

Your business & goals

Help us understand what you do and why you're working on your brand.

What do you do and who do you help?

0 / 160

Is this a new brand or a refresh? *

New brand

Refresh / rebrand

Tell us about your existing brand

What do you currently have?

Logo

Colour palette

Fonts

Brand guidelines

Social templates

Website

What do you want to keep?

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Why does the current brand no longer work?

0 / 120

Where will this branding mainly live?

Instagram

Website

TikTok

Packaging

Storefront / signage

Email marketing

Merch / print

Step 3 of 6

Your audience & positioning

Who are you talking to and how do you sit in the market?

Describe your ideal customer

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How would you describe your price point?

Budget-friendly

Mid-range

Premium

Luxury

Do you need illustrations, icons, or patterns in your brand kit? Your answer helps us recommend the right package for you.

Custom illustrations

Icon set

Pattern / texture

None, keep it simple

Step 4 of 6

Brand look & feel

This is where we get into the visual language of your brand.

Three words that describe how you want your brand to feel e.g. warm, minimal, playful or premium, bold, feminine.

Brands whose look you admire Any industry. e.g. Country Road, Reebok, or a local cafe.

What do you like about those brands?

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Any styles or logo types you want to AVOID?

Script / handwritten fonts

Monogram / initials only

Clipart-style illustrations

Very corporate / stiff

Overly minimal

Overly detailed / busy

Bright neons

Very dark / gothic

Step 5 of 6

Inspiration & assets

Share any links or references that capture the vibe you're going for. The more we see, the better.

Drop your links below

Pinterest board(s)

Google Drive folders or PDF documents

Any other inspiration links Instagram profiles, websites, articles, anywhere online that captures the look you love.

Got images, screenshots, or files that don't have a link? Send them directly to us at hello@getdowncreative.com.au with your name and business name in the subject line. Visual references make a huge difference to the design process and we want to see everything you've got.

Step 6 of 6

Final details

Nearly done, just one or two more things.

Your ideal timeline

ASAP (within 2 weeks)

4 to 6 weeks

2 to 3 months

Flexible

How clear are you on your brand direction right now? 1 = I am open to direction and completely unsure. 10 = I have a crystal clear vision of exactly how I want my branding to look.

Open to directionCrystal clear vision

Anything else we should know before the call?

0 / 200

✓

You're all set, thanks!

We'll review your answers before our call so we can skip the basics and get straight into the good stuff.

And don't forget, if you have any extra visual references or files, send them to hello@getdowncreative.com.au

Branding Discovery

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